Image by Leone Venter

We buy Ecommerce Brands in India

and take them to the Next Level.

Whether you want to sell your brand, know us better or just need some help

with your business, we'd love to catch up.

We understand the effort that goes into creating a brand. We appreciate what you've built and reward you

accordingly with


A Lucrative Exit.  


A chance to continue to benefit from the profits 

as your brand grows. 


And a platform for your brand to become 

one of the biggest, in India and beyond.

How it Works

A Simple, Transparent & Fast Process



Getting to know each other

We want to hear your story, tell you more about ourselves, and answer

any questions you have about

how we operate.




Letter of Intent


Based on the information shared,

we give you an offer

along with the payment structure. Should we both agree, we move forward to the due diligence and finally the fund transfer process.


Data Review

We want to understand your business and how best to accelerate its growth,

hence we review data around sales, costs, marketing, supply chain etc.

We're Brand Operators at heart

Psst.... that's all we know to be honest!

Shashwat Diesh

Operations, Supply Chain, Business Development

Co-founded Azah. Previously worked at Ola, Snapdeal.

Aqib Mohammed

Product, Technology, Marketing

Co-founded Azah. Previously worked at Snapdeal, Next Education.

With combined experience of more than 30 years across Ecommerce, Marketing, Technology and Supply Chain, we know a thing or two about the challenges that limit a brand's growth and how to overcome them.

Founding Team

backed by one of the leading investors in the country


Things that we love to see in our brands

Marketplace Focused

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Top-Rated and Ranked Products




Winning products with strong reviews & ratings that rank high on

organic searches.

We like fast-growing

evergreen categories, even

if they are boring to most people.

If you would like to explore selling your Ecommerce brand, please leave your details here and we will get back to you in 24-48 hours.

Thanks for submitting!

More than 90% of revenue

coming from marketplaces.