One of the most popular forms of sales and purchases is using an eCommerce platform. For sellers, websites like Amazon and Flipkart are lifesavers in helping them increase their brand’s recognition and outreach and sell products to a much larger audience, even globally. Amazon shopping is the new norm for customers who want convenience and fast deliveries.
But what good is having a platform without utilizing it to the best of its potential? Sellers have access to a wide variety of eCommerce tools to enhance their entire sales process - from ensuring brand awareness to increasing sales, the proper usage of these tools is imperative to navigating one’s way around eCommerce portals.
Let’s take a look at the top 10 eCommerce tools Indian sellers should make it a habit to use to increase sales on a platform like Amazon -
1. Search Optimization and Keywords
Marketing strategies are all about using the right keywords and content to give more faith to a customer to purchase a product. Sellers need to optimize their products with the most relevant keywords and bid them to be visible to customers on the top pages and have a high rank when customers search for specific keywords.
To search for the best keywords and harvest them, seller accounts should use tools like Search Term Report, which Amazon provides in the Seller Central itself. In addition, sellers may use Helium10, AMZ India Profit, and MerchantWords to access a database of extensive keywords that can help sellers understand customer shopping trends and searchability.
2. Protecting Your Brand
To protect, manage and monitor brands on Amazon, sellers can use tools like ThornCrest, Transparency, and eEnforce. These help eCommerce brands explore business and legal solutions for protecting their brand’s image and products on retail channels globally. It also provides intellectual property protection to brands. Protecting one’s brand enables better sales as a brand’s value is well maintained.
3. Managing Inventory
Management of inventory is a task - especially if a seller has a wide range of products and is dependent on inventory to maximize its profitability through online retail channels. To boost profits, sellers need to undertake proper management of inventory rather than source newer products. Having an established inventory allows customers to place orders and better information to reach sellers in terms of turning the inventory. Softwares like BrightPearl, RestockPro, and Salsify are great inventory management tools that provide sellers with a complete overview of their inventory.
4. Reimbursement Services
Platforms like Amazon typically give customers 30-45 days to return or replace items and refund them. Sellers are notified as soon as a customer places a return or refund request and accordingly receives a reimbursement from Amazon that withholds the interim’s funds. To manage this on a large scale with customers around the globe is a tedious task. To ensure that sellers have a right hold over their returns and reimbursements, tools like AMZ Refund, Refunds Manager, and AMZ Insight are extremely useful.
These tools give sellers an overview of damaged or defective products, returned products, and products on which the seller is to get a reimbursement from Amazon. It helps sellers manage their refunds and cash inflow better.
5. Creating Product Content
Creating the perfect content is a strategy that many sellers have mastered on Amazon - nonetheless, to create the most impact through a product page, sellers need to optimize how they write content about their products. Proper keywords and images must follow product descriptions to appeal visually and technically to customers.
Amazon top tools like Content26 and Mobiready help Indian sellers with all the information they need on quickly setting up a product page with the required descriptions and images on Amazon. Many sellers even get in touch with freelancers or content writers to write their content descriptions in an impactful manner.
6. Pricing Products
How do you know what to price your products? Are your products well priced in comparison to your competitors on Amazon or other websites? Is your pricing strategy helping you make adequate profits?
PriceChecker 2.0 and SmartPrice are tools that help Indian sellers automate their pricing and help them develop proper pricing strategies that can allow maximum profits. These tools use data from the Amazon inventory and database to help an individual seller understand his pricing vis-a-vis other products.
7. Launching Products
When launching a product on Amazon, Indian sellers need to use various strategies to distinguish themselves from the mix. They need to ensure the launch has an effective outreach and allows their product to be listed on Amazon’s top pages to be easily searched by customers. Using tools like Viral Launch help in optimizing the product, packaging, photography, and listing.
8. Consolidating Feedback
Feedback is one space many sellers often overlook. For Indian sellers especially, feedback can be crucial in improving products, especially when selling on Amazon to such a large global audience. Consolidating feedback and responding to comments can be tedious; thus, Amazon tools like FeedbackFive and iLovetoReview help customers and product sellers be incentivized to leave product reviews and generating helpful feedback.
9. Amazon FBA Calculator
Using PriceChecker 2.0 is a great way for sellers to check prices in relation to their inventory and turnover and Amazon’s fulfillment service costs. This is a great tool for Indian sellers, especially those shipping globally and utilizing the FBA Amazon mechanism, and need a full overview of price management.
10. Managing Compliances
Taxation is another important aspect Indian sellers need to keep in mind when selling on Amazon. To obtain local reports on tax filings and payments concerning products sold through Amazon, sellers can use tools like TaxJar.
These eCommerce tools go a long way in ensuring seller compliance and management on platforms like Amazon and other retail channels. Indian sellers especially have access to so many automated processes to boost their sales and increase efficiency.