Everything You Need To Know About Optimising eCommerce Product Pages
The advent of eCommerce has radically transformed how business is conducted in India. According to recent estimations, the Indian eCommerce market is expected to grow to a staggering US$ 200 billion by 2026 from US$ 38 billion as of 2017. A substantial portion of this exponential growth can be attributed to the country’s massive digital population, which as of February 2021 amounts to approximately 624 million active users. Besides accounting for about 40% of India’s total population, this figure essentially means that the country is home to the second-largest internet market in the world. At present, the Indian online grocery market is projected to reach US$ 18.2 billion in 2024 from US$ 1.9 billion in 2019, expanding at a CAGR (Compound Annual Rate Growth) of approximately 57%.
Need For Optimisation
All of these statistics more or less point to the fact that the eCommerce market in India is incredibly competitive. Thus, now more than ever, it has become imperative for eCommerce and online sellers operating in the country to ensure that their product pages are optimised to the highest possible extent. The greatest challenge in optimisation lies in delivering the product information. To attain maximum visibility, sellers must make sure that their information communication mechanism is equally efficient for both humans and search engines. At the end of the day, the sales and revenue figures of a company depend directly upon how discoverable their products are. This visibility, in turn, is largely reliant upon how the product page has been optimised in the first place.
If showing up in potential buyers’ search results is a major pain point for you, then you are certainly at the right place. Discussed below are a few search engine optimisation techniques that will not only help you rank higher in search engines but also help you drive more organic traffic to your site. Read on to find out!
The journey of website search engine optimization begins with keyword optimisation. Getting the right keywords on your page is crucial for getting your target audience to discover your store or business through organic search results. Additionally, it also makes sure that you rank highly on the search engine results pages (SERPs). To lock in on the most relevant keywords, it is important that you first carry out thorough keyword research.
The fundamental parameters that you need to take into account while conducting keyword research are relevancy, ranking difficulty, and search volume. But even before you begin with your keyword research, you need to be fluent with the persona of your buyers.
Being familiar with the profiles of your audience allows you to discover all of their queries and interests that have a direct relation with your products.
A good way to go about this is to forage through niche forums to pick up the conversation that your prospective buyers are engaged in.
Based on this, you can draw up a balanced list of both body and long-tail keywords for your product page.
At the same time, keep an eye on the pages of your competitors to find out about the keywords they are ranking for.
On-page SEO plays a pivotal role in site optimisation. It helps you secure relevant and selected traffic, thereby ensuring that the visitors who are frequenting your page via search results are indeed high-quality prospects. However, on-page SEO isn’t a one-dimensional affair and is governed by several factors.
The foremost component that you need to focus on to improve your site’s on-page SEO is keywords. Curating the relevant keywords that you wish to rank for isn’t enough.
For them to have a telling impact on your page’s SEO, you have to strategically integrate these keywords in various locations of the page such as page title, headers, subheaders, image alt tags, URLs, and meta titles and descriptions, among others.
Site architecture also plays an important role in improving on-page SEO. A well-designed site architecture not only enhances the ranking, usability, and conversion of your page but also helps search engines understand your site better.
Adopting the right internal linking strategy also goes a long way towards optimizing your product page. It helps improve SEO by showing search engines the hierarchy and the most important pages on your site.
High-Quality Images and Videos
Using high-quality images and videos allows you to bridge the gap that exists between physical and online shopping. Images that are larger and of superior quality not only drive up your sales numbers but also provide your audience with the information they need to take into account before making a purchase.
Businesses that carefully curate the photographs of their products on their pages stand to be more successful than their competitors.
The use of good quality visual media on your site allows you to deliver an excellent user experience, thereby ensuring a greater influx of traffic to your page.
Making use of multiple photos of your products that are clicked from different angles allows you to influence the buying decisions of your customers to a great degree.
Real Testimonials and Reviews
Customer testimonials and reviews are an excellent tool for building trust with your audience and establishing your credibility among their community. Thus it is important that as a seller you are genuine about showcasing the testimonials and reviews that your customers have left for you.
Not all reviews will speak highly of your products. Nevertheless, it is important that you showcase both the good and the bad on your platform for it projects a very honest image of your brand in the eyes of your buyers.
People are more likely to buy your products based on the reviews of another customer rather than your marketing and advertising campaigns. Having a genuine testimonials and reviews section, thus, is a highly effective method of optimising your eCommerce product page.
Powerhouse91 To Your Rescue
With a combined experience of more than 30 years across eCommerce, marketing, technology, and supply chain, Powerhouse91 exists to help eCommerce brands achieve their true potential by creating delight in the lives of millions of customers. We use significant growth capital, paired with extensive eCommerce expertise in order to take these acquired merchants to the next stage of development. Join hands with us to amp up your product page optimization game and rake in returns like never before!