10 Useful Tips To Optimise Product Images And Become An Amazon Bestseller
Great visual content has a powerful impact on customers, often communicating the value proposition more clearly than words can. Whether you are selling high fashion apparel or DIY furniture on Amazon or any other e-marketplace, your target audience is going to assess your products on the basis of product images provided by you.
In a market full of comparable providers, customers don’t really have the patience and risk appetite to do business with sellers who couldn’t even be bothered to present their products in the best way possible. Therefore, as important as ad campaigns are to bring customers to your products, so are optimised product images to drive your customers to ultimately make the purchase.
Here are 10 useful tips to help you develop optimised product images for your Amazon seller account and effectively drive up your conversions.
1. Create Great Starter Images
To start optimising product images, you need to first pay attention to the basics. The main product image should be clear, focused, and ideally with a white background. Follow these practices to create great starter images for optimisation:
Focus only on the main product, giving it ~85% of the space
Avoid adding borders, text, and props
Use background shade of white such as RGB 255
Use uncropped images which are zoomable
2. Cover Every Angle and Detail
Next, try to cover your products from all angles, including the packaging. Provide as much visual information to your customers in the form of –
Lifestyle or product usage images, wherein you can show a person using your product.
Size charts, usage, preparation, or maintenance instructions.
Infographics to show product details, benefits, or other helpful information.
Product assembly or usage videos complementing the images.
Since Amazon provides 7 or more image slots for nearly every product category, you should try to use all those slots.
3. Double Check Category Requirements
When it comes to different product categories on Amazon, image requirements can vary. For instance, with the clothing and fashion category, you may need to use mannequins or models to showcase the product, whereas, for food products, you would need to show product packaging and nutritional information.
Therefore, before investing any more time and resource in optimising the product images you already have, check the category requirements and relevant style guide on Amazon.
4. Don’t Forget to Edit
Once the images are ready, you can get down to editing. You can photoshop the images to alter the scale, colour tone, and dimensions, enhancing the product’s overall presentability.
But while doing so, remember to not over-edit and make the image completely unrelated to the actual product. This could result in tagging of your product information as misleading and diminish buyer experience.
5. Select the Best Format
Next, you need to pay attention to the image format for optimal interface experience and server usage. While PNG format is high quality, it’s also of large size. Alternately, JGEG or JPG images are lighter in size but compromise quality.
To make the most out of your product portfolio on Amazon, keep all your images in JPEG format. Not only will you save on storage space, but these images will load faster across devices too.
6. Keep the Image File Size Low
A larger percentage of eCommerce customers browse and shop on their mobile devices, which necessitates all product information to be presented in a format suitable for mobile phones. If your product image takes too long to load or is not mobile responsive, your target customers may simply move on to competitors’ products.
To avoid losing out on such leads, keep your image file size low. Images below the file size of 2MB save a lot of server space and load faster on pretty much every browser. At the same time, ensure that all your images are a minimum of 1000 pixels, 1:1 aspect ratio, and zoomable.
7. Name Every Image Appropriately
Till now, you must already be stumped by the amount of work you have done to optimise product images for better conversions from Amazon. But your work doesn’t end here. As you save every single image for uploading, give them appropriately descriptive names.
You can develop the image names based on:
Key subject or object (like shoes, purse, chair, etc.)
Colour or material of the product (like blue, black, leather, wood, etc.)
Keywords significant for product search
8. Get the Alt Tags Right
Alt tags describe the content of the image. Therefore, even if your product images take longer to load, alt tags load first, giving your target audience an indication about what the image contains. Alt tags can be more descriptive than the image name, and in fact, provide more conclusive information about the image.
While everything else you are doing with your product images will improve your target customer’s experience, adding appropriate alt tags makes sure that search engine crawlers and Amazon’s search algorithm can easily find and classify your product images.
9. Use the Power of Thumbnails
The top-selling products on Amazon wield the power of thumbnails for cross-selling, up-selling, and in-app promotions. Thumbnail images are small images of 70KB or less placed on different pages on the Amazon app and website to pull customers to your product page.
Select the best image representation of your products and optimise them with names and alt tags to serve as thumbnails. Also, ensure that your thumbnails load quickly on both desktop and mobile versions of the app.
10. Test Before Uploading
Once you have taken all the measures to optimise your product images, test their performance with a small group of respondents before uploading them. Even simple A/B testing can help you choose the most impactful images for selling your products on Amazon. Test product images for:
Number of images to be uploaded for optimal representation
Quality of image in terms of colour, angles, aesthetics, etc.
Loading time and file size of image for superior user experience
By using these tips, you will be able to create the most effective and optimised product pages for your Amazon seller account, and your products can make the list of top-selling products on amazon. But if all this overwhelms you and you want someone else to take care of branding, then collaborate with Powerhouse91. A market leader at buying and operating online brands, Powerhouse91 can optimise your products for Amazon and drive you towards maximum business growth.