5 Signs You Chose the Right Amazon Agency
Amazon is undoubtedly one of the most successful e-commerce businesses in the world. In fact, it has given a new perspective to the way retail business works. In the last few years, Amazon has gained significant trust among its customers. A study proves this - 89% of buyers tend to prefer Amazon over e-commerce sites. This popularity helped Amazon generate a staggering sales revenue of $125.6 billion in the 4th quarter of 2020.
If you are an e-seller, you have to look no further than Amazon as you have a mammoth customer base(more than a 150million prime members alone). Selling in Amazon is easy, but you need a lot more than just creating a seller account to be a successful seller. This is where an Amazon agency can help.
What is an Amazon Agency?
Did you know that Amazon is loaded with more than 353 million products and has more than 9.8 million total sellers worldwide? Amazon users typically use the search option to search for their favorite products. Most users usually click and purchase the products that show up on the first page. Unless your product is found on the first page or it is one of Amazon best selling products, the chances of your product getting bought are very slim. Amazon agencies have dedicated experts who understand the A-Z of Amazon’s search algorithm and rules. They help you choose the right strategies and implement them in the right way, thus helping you beat the competition.
There are hundreds of Amazon agencies scattered worldwide today, and it is challenging to choose the right one for your needs. A wrong choice can drain your money without producing desired results. Luckily, there are certain ways to know whether you have chosen the right agency or not and take corrective measures immediately.
5 Signs That You Chose the Right Amazon Agency
Look for these 5 signs which will help you realize whether you have chosen a top Amazon agency or not -
1. Experience in the e-commerce market
The first sign to look for in your agency is the level of experience it has in the field of e-commerce. There have been consistent changes in e-commerce strategies and trends since its inception. An agency with several years of experience would have definitely witnessed and sustained the ups and downs of this industry. It is also important that the agency’s experience is not restricted just to Amazon. It will be nice if it has engagements with other e-commerce platforms as well. It also makes it easy for you to widen your scope to these platforms later. An experienced agency would also attract the best analysts and advisors of the world who can push your sales through their wide expertise.
2. Multiple consultants for multiple fields
There are multiple sectors in Amazon that you need to master before you can become a successful seller. Here are some of them-
SEO: Search Engine Optimization is a technique that would help you optimize your products on Amazon and increase product ranking. This will undoubtedly boost your chances of appearing at the top of the search result. Unless you are an expert in SEO, it is difficult to master this without the help of an agency.
FBA: Managing and choosing the partner for handling inventory is a tiring job. Fulfillment by Amazon is a great choice for sellers as Amazon will completely handle the storage, packing, and delivery of the products making a seller's life easier. But managing FBA is not easy, and you need a dedicated expert to handle it seamlessly.
PPC: Pay-per-click is an advertainment strategy where you post an ad for your product on Amazon. You are charged for the ad only if someone clicks on it. In a platform like Amazon, only potential buyers would click on these ads bringing in more sales. You would need great expertise to create quality display ads and sponsored ads. You also need to understand the current trends of the online market across all e-commerce platforms. All these mean you need help from an agency.
Reviews: Experts say Amazon reviews are a very powerful deciding factor for buyers. A negative review can break your brand. Products with good reviews will garner good sales even if they are not Amazon best seller products. Your reviews should enhance brand awareness and highlight customer satisfaction. Your agency should help you earn product verified and authentic reviews.
An ordinary agency would offer you a single consultant for all these four sectors. This consultant might be good at all four sectors, but he/she can never replace an individual expert in a field like SEO. On the other hand, a good Amazon agency will offer an individual consultant for each sector and help you improve your product ranking the right way.
3. Best return on investment
In any business, one of the most challenging puzzles to solve is budgeting. Also, you always have to invest first before you can start earning. This doesn’t mean you have to invest more than what you can afford. If your agency provides you appreciable results for the money you pay them, then you have chosen the right agency. These days most agencies are publicly posting their pricing on their website. You can easily compare where your agency stands in terms of cost as compared to other agencies.
4. Updated portfolio
Make sure that the services and client portfolio of your agency is regularly updated. An outdated and sketchy portfolio can be unprofessional. If you are choosing a new agency, always double-check their experience through evidence. Make sure that they have worked in sectors that are similar to your needs. If an agency doesn’t have a portfolio but you are still interested in them, you can always contact them and ask for a portfolio. Few agencies don’t post portfolios in public due to their Non-Disclosure Agreement but would share it with you in private.
5. They ask the right question
You know that you are in the right hands when the consultants ask you the right questions. Consultants in a good agency will ask you plenty of questions to understand your business, your goals, and your aspirations.
Choosing the right partner is critical to be successful in Amazon. The right agency will arm you with the necessary tools and information to create top-selling products on Amazon. This is where a partner like Powerhouse91 will help you out. We are an agency like no other. We have a combined experience of more than 30 years across e-commerce, marketing, technology, and supply chain. We help your businesses scale up by clearing all the obstacles in your path. To know more, contact us today.