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How to use Colour Psychology to win customers?

What is colour psychology?

Colour psychology is the science of how different colours influence people's attitudes and behaviours. The colour psychology of advertising and marketing is concerned with how colours influence customers' image of the brand, whether they convince customers to choose particular products or buy the product. Branding your business with the right colour thus becomes increasingly important.

It's an essential area of study to consider whether to implement marketing assets, start a new company, or revamp an established one. Consider the following: Researchers discovered that up to 90% of snap decisions taken about brands could be focused solely on colour in a report titled "Influence of colour on branding." No wonder, so many of the eCommerce websites focus duly on colour psychology in branding.

What meaning do specific colours carry?

Many of those who ask colour psychology meaning can simply be states that colours are subtly but surely proportional to human emotions. Colours convey various qualities, which is why many companies use them in their imagery. Here are several photographs that use colour to convey a specific emotion.


This hue is upbeat and trendy, and it is frequently used in branding examples to catch the eye of window consumers.


Red is often used by companies to give an impression of vitality and to raise the viewer's pulse rate. It also conveys a sense of excitement, hence why many use it commonly in special offers.


Blue is a soothing colour that evokes feelings of confidence and comfort. Some choose to design with blue for banking and corporation campaigns.


Many view Black as strong and elegant and often uses to advertise expensive goods or services.

However, it is erroneous to believe that a single hue elicits a single reaction for everyone according to several brand surveys—this is too simplistic.

What is serious research saying about colour psychology?

For people who enjoy figures and percentages, here is some research by KISSmetrics and Neil Patel:

  • 92.6% of people believe optical measurements are the most influential aspect in their purchasing decisions (over taste, smell, etc.) Neil Patel believes

  • Colour is the crucial explanation for 85% of shoppers to purchase a specific commodity.

  • 42% of shoppers base their impression of a website solely on its architecture.

  • Because of general aesthetics, 52% of shoppers did not come back to a website.

You can affect the target viewer's judgment process by making them feel how you would like them to think if you were using the colour emotion guide right, which can maximise total transactions.

The best colour suitable for your business

Researchers discovered in a 2006 analysis that the association between many brands and their colour depends on the instinctive appropriateness of the colour that the specific brand used. In other words, does the hue match the product being sold?

When choosing the "best" colour, studies have shown that anticipating consumer response to colour suitability is more interesting than the actual colour itself.

“You may influence consumer views of your brand by using specific colours and colour variations. You will eventually be able to go past instant conversions and build long-term brand recognition and loyalty.”

The influence of colour on our subconscious drives our purchasing

After regular brand survey questions are done and received by Satyendra Singh of the University of Winnipeg, who conducted research, it was found colours have a significant impact on our behaviours and beliefs toward objects.

According to the study, people make decisions within 90 seconds of their first encounters with people or items. Further research reveals that colours alone account for 60-90 per cent of the initial conversation with a commodity, as well as how those shades make us all feel.

The correct colour has the correct name.

When participants were asked to compare items with various colour names — such as lipstick — fancy titles were much more often chosen, according to a report titled "A rose by some other name..." Even though the participants would be shown the same colour, they found that "mocha" was slightly more relatable than "brown."

It has often been demonstrated that colour descriptions rarer and distinctive are preferred by jelly beans to hoodies. Sharpie colours with terms like "razzmatazz" are much more likely to be desired than sharpie colours with phrases like "lemon pink."

What is the significance of this? Comprehending these values will help you avoid the conversion optimisation Kool-Aid that has led so many individuals astray.

Creating your right colour palette

We've reached the end of this article, but there has been no cheat sheet for selecting the right hue or colour scheme to be found. Indeed, we could have created more unanswered questions—what a swindle.

“The fact is that since the colour theory is kaleidoscopic, we will never have conclusive answers.”

Nevertheless, just because a subject contains many "maybes" and "kind of" doesn't mean we shouldn't think seriously about it. Use the relevant information to test preconceived ideas and ask intelligent questions; it is the most consistent way to get accurate suggestions.

Marketing your brand just right

Powerhouse91 was created with a singular goal in mind: to assist eCommerce brands in reaching their full potential by delighting millions of consumers. We use substantial growth capital in conjunction with comprehensive eCommerce experience to move these acquired merchants to the next production level.

Providing state-of-the-art branding help, we are a next-generation business brand with a distinct competitive emphasis on particular product segments, long-term profitability optimization, and first-rate customer loyalty. Our team has extensive eCommerce experience and a profound outlook for success and new opportunities.

To grow your brand, we are here with over 30 years of cumulative expertise in eCommerce, Marketing, Technology, and Chain Management. We know a thing or two about some of the obstacles to brand development and how to solve them. Do reach us out at

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