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Social media for advertising is standard, but it is also a powerful tool to have in your arsenal if you plan to sell your products. A tiny store located in the remote corner of the country today can now reach the audience in a massive metropolis in another part of it, thanks to social media. This is because people, irrespective of their age, economic status, and location, have access to social media today, and buying products is undoubtedly one of its applications for these people.
On the flip side, people are spoilt for choices, even while choosing a social media channel. This complicates things a bit for the sellers as there are hundreds of social media platforms available, and you really can’t decide where to sell your products. You really can’t be present everywhere as you need to spend sufficient time and resources on a social media channel to sell your products effectively.
So which one do you choose? And what is the perfect marketing strategy for social media? This post can answer all your questions as we look into the top 6 social media platforms you can use to sell your products.
Facebook is the biggest and also oldest social media platform in the world. It enjoys a mammoth 2.7 billion monthly active users as of 2020. In other words, it is almost equal to one-third of the world population.
Any brand can use Facebook to sell its products if they know how to manage Facebook ads. However, the platform is also constantly innovating as Facebook developers update it frequently with new user-friendly features. Here are three such Facebook features that you can use to sell-
Selling directly to local users on Facebook has become a piece of cake today, thanks to the Facebook marketplace platform. It’s a peer-to-peer platform where you can buy and sell new and used items. Anyone can post and sell their products on this marketplace as long as the product is authentic.
Similarly, the Facebook group is also a great place to sell. Here like-minded people assemble every day so that you can sell your products to the right people. You can also use it for good word of mouth marketing as most people in a group tend to talk about things they like.
The last feature is Facebook pages. It is a beautiful platform to build your brand with mesmerizing photos and videos. You can also frequently interact with your customers by conducting questions and answer sessions and keep them informed about recent developments and offers.
Instagram is another popular social network platform that is thronged by millennials and Gen Z audiences. It is a platform dedicated to photos and short videos. If you can create eye catchy photos and videos of your product, then selling Instagram should be your go-to platform.
It is also a wonderful place to sell because people’s engagement is very high compared to other platforms. Instagram has a 4.3% engagement rate while Twitter has only a paltry 0.09%. Instagram has a monthly active user base of more than 1billion users that is nothing but 1 billion target potential buyers for your product.
As Instagram advertisers or sellers, you can use the intuitive Instagram carousel to highlight various features of your product and increase its value. Also, influencer marketing on Instagram has shown very effective results in the recent past. Ask influencers in your circle to promote your product on their account to boost your sales volume.
Probably not as popular as the other platforms on the list, Pinterest is still a very good choice to sell your products. It is a well-organized and visually appealing content-based social platform that enjoys a loyal customer base of over 459 million monthly active users. 71% of Pinterest users are female users! This platform could be a great place to sell if your products are related to women.
Pinterest lets you post a wide variety of visual content like images, gifs, infographics, and videos. You can easily attract a planned target audience through features such as promoted pins and rich pin ads. For example, shop the look pins is an exclusive fashion and home décor section on Pinterest. As a buyer, you can find anything on Pinterest, ranging from a simple breakfast recipe to a business hack.
Twitter is a great place to stay updated with the latest news and trends on politics, entertainment, sports, and many more. Most brands have an official account on Twitter which they usually use to give quick responses to customer’s queries. Twitter is a great place to sell your products and services by strengthening customer relationships, advertising products, conducting market research, and advertising products. Twitter is filled with young, highly educated users who earn higher than average income people. As of the third quarter of 2020, Twitter has over 187 million monetisable monthly active users. If your brand correlates with these people, Twitter could be an excellent place for your business.
Most of the people in LinkedIn are young professionals, and historically it has been a great place to be in if you are looking for talent for your business. But if you are a B2B enterprise, then LinkedIn is also an excellent platform to sell your products. It is a platform specifically designed to help enterprises in different aspects of running their business. 92% of B2B marketers prefer LinkedIn over other platforms as it is effortless to target the relevant audience through ads. A 2020 study points out that nearly 663.3 million people can be targeted with LinkedIn ads.
YouTube
This global video platform needs no introduction. Like Facebook, YouTube has a vast and diverse user base and has nearly 2 billion logged-in monthly users. Though direct selling is not possible on YouTube, it is still a great way to market your products and brands through a social media ad. You can make viewers buy your products through exciting unboxing videos and demonstration videos. You can place your product link on the description or embed it within the video asking the visitors to click and purchase it.
Conclusion
If you are an e-tailer, then selling through your eCommerce site is not the only option anymore. You have different social media platforms to target a specific audience and expand your sales channels. However, like the eCommerce sphere, even social media is becoming increasingly competitive. You need the help of social media marketing companies or an eCommerce expert like Powerhouse91 for effective social media management and club your way through the competition. We help eCommerce brands achieve their true potential and delight the lives of millions through their products. To know more, contact us today.