10 Amazing Tips to Increase Sales on Amazon
Amazon debuted in India in 2013 with 100 sellers. Today, it has more than seven lakh sellers on its marketplace platform! With more Indian sellers, especially in the SME category, expected to launch their products on Amazon in the coming years, it will be a hyper-competitive playing field. You have to up your eCommerce game to sustain and thrive on Amazon.
So, if you are looking for ways to increase sales, expand your reach or grab a larger share of the market pie, here are some useful tips to help you.
1. Do Amazon Keyword Analysis
Find out the famous, high-density keywords that customers use to search for the products on Amazon. You can also search for keywords that your competitors or large, established brands use. The right keyword analysis strategy can enhance your product ranking and visibility. Amazon has its search engine algorithms, and it is advisable to adhere to its SEO structure.
2. Optimise the Product Title
An optimized product title should include the brand name, product name, and product features. It should be short and descriptive and have relevant keywords. A product title should fit into 80 characters or less. For example, the product title ‘Samsung (65 Inches) Wondertainment Series Ultra HD LED Smart TV Titan Grey’ is more specific than ‘Samsung 65 Inches HD TV’.
The more precise the product title is, the more likely it will make the search easier and quicker for customers. It will also rank higher on Amazon pages and hence, has better chances of getting more clicks.
3. Enhance the Visual Appeal
Buyers prefer to browse through products with images to get the look and feel of the experience. Make sure that you upload high-quality, high-resolution photos of the product captured from different angles. The images should be the right mix of white background (mainly for product specifications) and lifestyle (give an idea about product functionality/how to use). You can even include a video demo of the product.
If your budget permits, you can hire a professional photographer. Or else, you can do it yourself after taking a few clues from the images of winning categories, best-selling products, or top sellers on Amazon.
4. Write a Good Product Description
A relevant, informative, and keyword-rich product description can also boost your Amazon page ranking and lead to higher conversions. A good description should reflect how the product can fit into the buyer's persona. It should tell the buyers about its benefits and the solutions it can give for their problems.
Keep the description short and catchy in lucid language. You can use a combination of paragraphs and bullet points to present the information in a structured manner.
5. Focus on Product Testimonials
Did you know that 88% of buyers trust online reviews as much as personal recommendations? Reviews and ratings act as social proof for customers. A product with good/excellent reviews and high ratings is likely to generate confidence in your product and influence them to buy it. Request your happy customers to leave positive feedback on your Amazon product page.
In case you have received any negative reviews or low ratings, be prompt enough to respond to that customer and address their grievances immediately. You should also take the question-answer section of your Amazon product page seriously. Every question is a buyer’s objection or hesitation to buy. Answer these questions proactively to make a quick purchasing decision instead of switching to another brand.
6. Create Amazon Super URL
Amazon Super URL is a link that directs your buyers from external sources to your Amazon product page. This link is useful for sharing in social media campaigns, giveaways, contests, blog posts, etc. Amazon Super URL should be short and include the most relevant keyword. You can easily find Amazon Super URL generators online.
7. Manage Your Inventory
Effective, real-time inventory management on Amazon has three advantages. Firstly, it will make order processing seamless for you. Secondly, it will reduce your inventor cost/loss/spoilage. Thirdly, it will help you to prevent overselling, late deliveries, and out-of-stock situations.
Amazon’s Seller Central dashboard has a useful list of free and automated inventory management tools. You can also use third-party software. You can make these tools work to your advantage by planning seasonal sales fluctuations and sales promotions strategically.
8. Expand Your Geographical Reach to International Markets
One of the best ways to increase your sales and revenue potential on Amazon is to expand your business on a global scale. Amazon can fulfill your product deliveries to 200 countries across Europe, Asia Pacific, North America, Middle East, and South America. All you have to do is to enlist your business with the Amazon Global Selling platform. After that, Amazon even allows you to participate in sales events like Cyber Monday, Black Friday, and Prime Day on its international websites.
Currently, more than 70,000 Indian sellers are already exporting their products via Amazon!
9. Open Your Brand Page on Amazon Storefront
Amazon offers customized templates to build your brand storefront on its website. You can use your brand logo and align your brand identity to display your products on Amazon. This will make your brand stand out from the crowd and create a brand-centric buying experience for customers.
In turn, it will drive customer engagement and sales. It will also enhance customers’ loyalty towards your brand.
10. Partner with Marketing and Outsourcing Agencies
Managing your product sales on Amazon can be time-consuming, especially if you deal in high volumes or are considering scaling up your business. An excellent strategy to overcome this challenge is to tie-up with trusted marketing or outsourcing partners. These partners can source products, make your products SEO-friendly, create social media campaigns, manage storefront, do product photoshoots, etc., on your behalf.
These tips can take your business on Amazon to the next level. However, just if you are planning to sell your flourishing eCommerce for some reason, you can connect with Powerhouse91. We acquire, operate, and scale SME brands with winning categories on Amazon and other eCommerce marketplaces.